Saturday, 4 September 2010

My Blog has moved to WineTravelMedia

Hello if you've just discovered this blog or feed it into your news readers - thank you for finding it! I'd be so happy if you would check out and bookmark my new site WineTravelMedia.com.


I've created a new personal blog and website over on Wordpress.com and all new posts will be there from now on as well as several pages where you can read about the various wine and travel projects I undertake. The site is named Wink's Wine and Travel World and is at winetravelmedia.com.You will also find my old posts from here, duplicated over there (but ... for those worried about my Google ratings, I've tried to put in a 'nofollow' instruction here, so that Google don't penalize me for duplicate content). It is, however, pretty much impossible to create a proper redirect from Blogger, hence you are here now.

Wine Travel Guides and the associated Wine Travel Guides blog continue as before.

Thanks for following this - I hope to do much better things with the new site.

Saturday, 31 July 2010

Could microblogging for wine be as important as microclimate?

Twenty years ago, long before terroir was considered anything more than a typically mad French idea, microclimate was the thinking wine lover’s buzz word. Back then, terroir was perceived, even by serious wine professionals, as invoking an image of a French vigneron grabbing a handful of earth and telling you: “Zees is what matters in ze wine, not ze grape variety”. Terroir certainly wasn’t a concept that anyone used in marketing a wine. Microclimate at least was explainable.

In the late 1980s and early 1990s as a Master of Wine student (I did pass the theory part, if not the tasting), and when I first started teaching wine appreciation classes, microclimate was something to be examined from all sides and presented thoughtfully. When it later transpired that we were actually wrong all along to use the word microclimate for a small wine area within a region, and that the accurate term should be mesoclimate (dig out your Jancis Robinson Oxford Companion at this point to check on the differences), it was really quite distressing; mesoclimate, even if it is the correct term, has never caught on beyond the realms of wine academia.

However, when microclimate was a buzz word just happened to coincide with when back labels started to appear, initially on New World wines, but soon after on most wines sold in supermarkets. The term was ideal for the novice wine lover in that they could guess its meaning (unlike terroir, which still has many confused). To the consumer a back label reading: “Thanks to the microclimate of warm days with cooling breezes coming in from the sea, this delicious white wine tastes crisp and fruity” was actually believable.

That is what the novice wine consumer needs: a story about a wine, but a believable one. Much has already been written on the importance of social media for the wine industry in the USA if apparently still questionable in the UK wine trade. However marketers and commentators alike should be well aware that it is of course ‘how one tells a story’ that is at least as important as the content of that story.

Blog posts vary in length and each blog has its own style. Some bloggers are wordy (me for instance, both here and on Wine Travel Guides blog) writing posts not dissimilar to magazine articles. This is dangerous as it will only attract a limited audience of real wine nerds, or perhaps I should say, aficionados. Other bloggers give a quick blast of information in each post, whether it is to focus on one particular wine tasted or perhaps just a hint of a story, more often than not one that has broken as a news story in countless other places. The very best wine bloggers manage to combine the two styles on their blogs.

So, let’s think of the long blog post as climate, worth expounding on at great length and detail, and to continue the analogy, let’s consider the quick blast – one wine focus or story expounded elsewhere - as mesoclimate, the immediate influences around a particular subject, equivalent of climate within a relatively small, defined area – succinct, but not the whole picture.

Inevitably, that leads me, if you’re still ‘buying’ this analogy, to equating microclimate with microblogging - something very particular, the unusually unique climate of a tiny area, equivalent to a few very well chosen words of true widsom, if you're very lucky. Microblogging, aka Twitter or Facebook for most users, for me verges on an addiction. It suits my work day to post a tweet or a Facebook update daily or several times a day, whereas writing a blog post daily simply doesn’t work for me. Microblogging has brought me fans and followers for Wine Travel Guides and some good business contacts as well as new friends, so presumably I must occasionally say something interesting. But how is microblogging good for wine in general?

More wine than ever is purchased on the internet and more travellers go to places recommended on the internet. Many decisions for purchases and for choice of travel destinations come from word-of-mouth or, increasingly, word-of-mouse recommendations. Just as writing about microclimate on a back label 20 years ago helped paint a picture of a wine to consumers, so today microblogging can bring the customer or potential customer much closer to a wine. If you can’t get your head around Twitter (and I know some can’t), then try Facebook, especially Facebook ‘Business’ pages (also free). Instead of having to dream up a long blog post regularly, you can simply disseminate short blasts with perhaps a link to a picture, or series of pictures, a video, an article you liked or simply an update on wine life.

Whether it’s Twitter or Facebook, with microblogging, you can share a thought quickly and succinctly. It could be a glimpse into the wine business (e.g. “xyz wine bar has taken on our new release Sauvignon Blanc”, or “the Chardonnay vines have reached veraison, picking will start mid-September”), a brief tasting note, or an attempt to involve and engage your followers. The process can soon become Public Relations and Customer Relations all rolled into one, and once you’re confident, you can add Market Research to that list, and eventually perhaps actual Sales. You’d be amazed, there are plenty of interested people out there, all potential customers or friends of those who might be. They are today's equivalents of those wine drinkers you used to see peering at the wine shelves turning the bottles around to read about microclimate on the back label before they made a purchase.

Coming soon, a new blog from me, which will incorporate this one and my personal site, where I will expound more on social media for the wine business (I’m available for consultancy too), interspersed with posts on Jura, Savoie, other thoughts on wines or occasionally mountain activities. In the meantime, check out the latest, long post I wrote about Wine Travel in South Africa and a guest post I particularly enjoyed writing for David McDuff about food and wine along the Tour de France stage that came past my chalet in the Alps.

Tuesday, 15 June 2010

A Valuable Offer for Bloggers: We help You Experience the Tour de France

UPDATE: 24th June 2010: Thanks to all for participating and to those who spread the word about this offer! We have selected New Zealand world travllers, Craig and Linda Martin of Indie Travel Podcast to stay at Chalet Balaena and experience the Tour de France! Congratulations to them and looking forward to it!

Here’s a chance for bloggers with a theme of Travel, France, the Mountains or Cycling: Watch the Tour de France next month as it rides over the Col de la Colombière on the major mountain stage, and your trip will be subsidized by us.

You can stay for free in the comfortable self-catering apartment in my beautiful Alpine chalet for up to 4 nights alone or with up to three family or friends. I can also provide transport if needed from/to Geneva or Annecy. On your first night we’ll offer you a welcome tasting of local Savoie wines and beers, and discuss with you how to make the most of your stay, including sharing the best viewpoints to watch the Tour come past.

The Details!
The Tour rides over the Col de la Colombière on Stage 9, Tuesday 13th July 2010. The dramatic pass is above Le Chinaillon, part of the village of Le Grand Bornand in Haute Savoie, France, just an hour from Geneva in Switzerland and 40 minutes from the delightful town of Annecy. The village is a ski resort in winter and the rest of the year becomes a much more relaxing place, devoted to looking after the cows that make Reblochon cheese, and providing a range of activities for tourists.


I’ve been lucky enough to have owned Chalet Balaena in the old hamlet of Chinaillon for 12 years and I live there part-time. The chalet is set off the main road (the Tour de France route) with one of the best views in the area. The 2-bedroom apartment on the lower floor with direct access to the garden, is equipped for rental, and this summer is available for the first time in three years – for the past two years I’ve had long-term tenants.

The apartment has been freshened up with a lick of paint, but we don’t yet have a booking for the week the Tour de France rides past. If you’ve never seen this extraordinary spectator event, I can assure you, even a resolutely non-sports lover like me feels it’s an event that any Francophile, lover of spectator sports, or anything to do with endurance or mountains, should see at least once in their life.

So now, it's over to you. If you are a blogger specializing in travel, France, the mountains or cycling this offer is yours for the taking.

What’s the deal?
Simply agree to write a post after your stay, mentioning the apartment along with the village/region (and, if you want, the experience of the Tour de France) on your blog and if possible elsewhere too. Better still I hope you also have such a fantastic experience that you tell all your friends, both in real life and in your virtual network. Here are the details:
  • To be eligible you must own and/or write a blog focussed on Travel, France, the mountains, the Alps or cycling, written in English or in French. The blog should have been active for at least 12 months with at least 2 posts a month. Ideally, it should have a minimum Google PR3. I need your commitment that you will publish at least one complete post on your own blog (or the one you regularly write for) about your visit here within 4 weeks of leaving.
  • Your stay: We offer you and your party of up to 4 people in all (family, kids, friends or colleagues) a stay in the apartment from Sunday 11th July – Thursday 15th July (4 nights), or if you prefer, just 2 or 3 nights to include the night of Monday 12th July. The apartment is fully equipped for self-catering and bed linen/towels will be provided.
  • Transport: To get the most out of your stay, a car is ideal, but if you would prefer to visit without a car, that’s fine too. If you get to Geneva airport or train station, or Annecy train station (at your expense), we will collect you and take you back at no charge. Within the village of Le Grand Bornand there are free buses circulating during the day, and the apartment is walking distance to the shops and restaurants of Le Chinaillon, as well as to some great Tour de France view points.
  • To apply, simply email me with the reasons why you think you deserve to be the one to take up this offer – include what appeals about the visit and give me all your links to your blogs or other sites (including social media sites) where you can post. Quantity of posts is not as important as quality of both the writing and the visibility of the posts. Let me know about anything else that might entice me to choose you e.g. about your network and about what you might post (photos, videos etc) that I could re-post on the Chalet Balaena Facebook page.
  • The deadline is Wednesday 23rd June at 12 mid-day UK time and the successful applicant (my personal choice) will be announced on the following day. He/she then needs to provide proof of booked transport (flight/train etc) arrangements by Monday 28th June, otherwise the offer will go to someone else.
Take a look at the dedicated bloggers page on the Chalet Balaena website for more details about the small print/conditions and look around the site for more about the apartment and local area.

Quick! Send your application/proposal to me at wink[at]winklorch[dot]com and either mention in the comments here that you’ve applied or if you prefer tweet me to ensure I don’t miss your email.

Good Luck and please spread the word!


If you are a blogger in the above categories and can’t take up this offer, or you are one of the unlucky ones who doesn’t succeed in your application, please do contact me for a favourable rate if you are interested in staying at the apartment this summer.

Monday, 31 May 2010

Chile, Families of Wine and Social Media Access

The London International Wine Fair (LIWF) celebrated its 30th anniversary this May and it was probably my 27th visit to the fair. Particularly in the past decade as I’ve split my time between France and the UK, it’s become a really important catch-up and networking event for me.

The biggest positive change to the fair itself over the years is in my view the move to the ExCel Exhibition Centre in Docklands (not far from the London 2012 Olympic stadium and village). Not only does getting to ExCel happen to be convenient for me, but also I like the venue because it’s both spacious and properly air conditioned, making it possible to taste in decent conditions. The addition of separate seminar rooms, with each year more seminars and events available has been a real plus too.

To make the most of three days is always a challenge and however organised I try to be, I do end up feeling I’ve only crossed off my list a fraction of the wines I wanted to taste and people I wanted to see. This year, three things occupied my thoughts most during and after the fair and here they are:

Chile – After the Earthquake


I’ve had a long love affair with Chile’s wine, its wine regions and its people. I was probably far from alone in the way the February earthquake left me feeling helpless in that personal way, which is so much more affecting than with tragedies that hit strangers or places you’ve never visited. Many Chilean wine producers came over to London as always for the fair, less than three months after these traumatic events having had, somehow, to bring in the 2010 harvest.

One was consultant winemaker Irene Paiva who I met first in 1999 when she was winemaker for Caliterra and later when she had moved to manage winemaking for the vast Viña San Pedro winery. She was at the fair partly to co-present a useful seminar on how the grape variety Carmenère has evolved over the nearly 20 years since it was first identified in Chile (the tasting after showed some real stars). Irene also has her own winery I-Latina part of MOVI (a group of independent Chilean wineries) and lives with her family near Curico, one of the wine towns badly hit by the earthquake. Her family and home was left intact, but she told me how there was nothing left of the old town of Curico and her description of the horror of the moment the earthquake hit in the middle of the night, made my blood run cold. It's hard to write about, but suffice it to say that when she and her husband tried to actually walk out of their house with their children, it was simply impossible as the building was moving too much.

Chile had a superb presence at LIWF. Unlike several large generic country stands, Wines of Chile UK made sure there was a central information point, with on-stand seminars and clear directions, with someone helpful on hand to point you to the Chilean wines or winemakers you needed to see. As ever René Merino, president of Wines of Chile and owner of Viña Casa Tamaya, was upbeat but realistic about the current challenges Chile’s wine regions face.

The winery I first knew well in Chile, Viña San Pedro, a huge exporter and now part of the VSPT group, decided not to have their own stand at the fair, though their export manager was present on their importer’s stand. The money they saved from not going to the fair is being directed to help in the re-building of their workers’ houses. Many more funds are still needed to help those who lost their houses and their livelihoods through the earthquake and Wines of Chile are working through the Levantando fund to channel donations. Please click on the link above to give what you can - remember, they are still today suffering from after-shocks. Chilean-based photographer Matt Wilson toured the wine regions and earthquake-hit areas and has collaborated with Wines of Chile on a photographic exhibition (see his poster above) to help raise funds – some of his moving photos were displayed at the fair as part of a touring exhibition ‘Shaken but not Broken’ and it’s well worth reading his diary too.

Australia’s First Families of Wine and other Winery Groupings

I love the growing trend of several wineries grouping together in a semi-official way, aside from official generic country or regional bodies. France has increasing numbers of unofficial groups who band together for trade, press or even consumer tastings including the perfectly-named ‘Contains Sulfites mais pas trop’ whose tasting I attended during the Grands Jours de Bourgogne week back in March. Charles Sydney, a well known broker for Loire wines, alerted writers to a group of four young Loire wine producers who bravely banded together specifically to exhibit at LIWF – named Hors La Loire – I hope they did well, because the enthusiasm was a good start.

With a lot more clout and a lot more means than the above groups, Australia’s First Families of Wine held a tutored tasting of 12 excellent wines (one for each of the 12 families in this new group) in the wine fair’s press office. After a short introduction about the group, their ideals and their reason for existence (in short, to combat the image of Australia as an industrial wine producer, by focussing on terroir or regional specific wines produced by wineries with a long family history of wine production, mostly from vines of great age!), each winery presented its chosen wine, and in almost all cases it was one of the family presenting the wines. I was impressed with not just the wines, but the dynamism of the group, its aims and the way they want to work together for the greater good of ‘real’ Australian wines.

The Access Zone – Social Media for Wine


Right now none of the above groups have much, if any, social media presence. I wouldn’t be surprised to see something soon from Australia’s First Families, however, with a much lower budget I wonder how long, if ever, till we see those small French vigneron groupings work on social media to gain recognition, friends and customers. Personally, I think it would be a very cost effective form of ongoing promotion for them.

A year ago, when I discussed with friends and colleagues at LIWF about how I was using Twitter and Facebook to promote Wine Travel Guides, I was met with incredulity by most Europeans in particular and some derision even by Americans. This year was quite different. When I mentioned that I had been a regular user of Twitter and Facebook for nearly two years and believed that they were really important for the wine trade as a low cost 21st Century public relations tool, people were actually interested enough to discuss it.

Ryan and Gabriella Opaz of Catavino and Robert McIntosh of Wine Conversation, who also run the European Wine Bloggers Conference, had a stand named the #AccessZone to promote social media and provide a focal point for bloggers and anyone interested in discussing how this new media can be used by the wine trade. The presence of the stand and the tweeters’ and bloggers’ use of the #AccessZone and #LIWF hash tags aggregating lots of comments, created a gentle buzz throughout the show. On the stand there was a series of informal social media seminars, most of which were professionally filmed as well as live blogged – find out more on Catavino’s live #LIWF page.

I used the fair to launch – in an ultra low-key way – my own consultancy services on social media for the wine trade – aimed at either those who are just beginning and need a helping hand, or for others who need an experienced wine voice to actually handle some of this work for them. On the Access Zone, I presented a short talk, giving an introduction to Facebook Pages and their relevance for wineries, producer groups or even writers and other freelance wine professionals.

I shall be launching a new blog shortly to promote these services and will add in a note here when it’s live. In the meantime, contact me if you know anyone who could be interested. LIWF often feels for me like a new beginning: three years ago I launched Wine Travel Guides, which continues of course, and now this new business venture will simply run alongside.

Friday, 30 April 2010

Adventures with Cows and the SEO Struggle

I promised that on this, my personal blog, I would relate some of my experiences with the Wine Travel Guides website. It’s been lots of work and the latest developments were announced in the press release earlier this week announcing our launch of tailor-made wine tour itineraries. This is an attempt at utilizing the in-depth information we already have in a slightly different way, by providing a service for time-poor wine-loving independent travellers. Lots of good comments already, let’s hope plenty of people sign up for it!

But what has this got to do with cows or SEO? I hear you cry …. Well quite a lot to do with the latter, I promise you – if you work in PR or on-line you should have realized by now that on-line Press Releases (especially those you pay for with a reputable company – I use PR Web) are really great for SEO. Now, you do know what SEO stands for, don’t you? OK, Search Engine Optimization … please bear with me, I will get to cows eventually, I promise!

My principal aim, fairly obviously, has been to attract so-called ‘quality visitors’ to my website. I’ve succeeded on the quality front (visitors stay a long time and look at lots of pages), but am struggling with getting significant numbers. When people talk about great content being what matters, well for me that’s a no-brainer, for I started out with over 40 wine travel guides written brilliantly by a team of specialists (and now have 50). However, I was never dumb enough to think that people would flock to the site without any promotion, yet how to promote a website isn’t always obvious. I was a fairly early adopter of the internet and, of course, an eager user of what I now think of as the god Google, so being attractive to search engines has always been a consideration.


But, I am a one-person business (plus paid contributors, a paid website designer and some voluntary help – thank you, friends). With a limited budget I started planning my website way back in 2005 (it eventually went live in 2007). I can’t tell you when I first discovered the term SEO, but it might well not have been until 2008 and then I had to learn about it super-urgently. I started going to internet shows, seminars and reading, reading, reading on and off the web. And realized quickly that content was one thing, but SEO was quite another (most painful for a writer/editor is that you have to learn to write in headlines and use lots of repetition).

So what about cows and SEO?! Well, the Wine Travel Guides blog which has been live now for nearly 18 months on WordPress.com, rather than here on Blogger.com, is much easier to upload pretty pictures, and it seems there are all sorts of clever technical ways that make the pictures search-engine friendly. Happily, to an extent, blogs do the SEO for you automatically – you just upload pictures and caption them if you can (hard here on Blogger, easier on WordPress). So …. here it comes (I do hope you’re still reading) …. On a post about the Jura region and its food specialities including Comté cheese I used one of my pictures – and yes, I've used it again above – to illustrate the Montbéliard breed of cow used for Comté cheese.

It so happens that WordPress.com, albeit a free platform for blogs as is Blogger.com (owned by Google), gives extremely well laid-out simple statistics (you can’t use Google analytics), which I avidly look at to see how many readers I have, where they come from and where they go to (Yes, you did know you were being watched, didn’t you?!). The stats list the search engine terms visitors use to find the blog. Well, I began to notice that frequently the word ‘cow’ came near the top of the daily list – on closer examination, so did ‘Montbéliard’ or ‘Montbéliard cow’ or even ‘cow picture’. As time went on (the original post with the picture was in March 2009), I realised that these terms brought me more traffic than any other terms, just take a look (sorry, not giving you the figures, but I promise you, this is the very top of the list).


It will be interesting to see whether this post garners equal interest. My friend Alfonso who writes the engaging On the Wine Trail in Italy blog posted a picture of Texan cows this week and I’m hoping that he also gets the SEO cow effect, but intriguingly he knows of a similar theory about traffic cones and SEO (please, don’t even ask me … just search on his blog)!

My web man and others tell me not to get upset by Google, so this post is by way of therapy. The sad thing is that the cow picture may not bring me ‘quality visitors’ to the blog, whereas on the main Wine Travel Guides website I definitely do get super-high-quality visitors, but they don’t come from Google search terms. In fact, Google appears to dislike my website that has garnered praise from several different directions recently, including being awarded Daily Mail website of the week, being well reviewed in German on an excellent culinary blog and garnering great quotes from users. In the meantime, the site (not the blog) has steadily dropped out of Google’s index despite untold amounts of time (and some money) spent on doing everything the SEO gurus tell me to do. It seems that some young whippersnapper at Google HQ has changed the ground rules and all my hard work is for nothing – I am reliant on my Social Media work and other backlinks to bring me new quality visitors... oh yes, and cows!

So, the moral of the story is that whatever the gurus say, SEO is often beyond your control. The main reason to have good content is to attract good visitors who keep coming back, and to get links back from other places, but you only obtain those by becoming known and recommended. So, if you liked it, please share this article on Twitter, Facebook ... (and pssstttt.... to lovers of cows).

Wednesday, 31 March 2010

The Pearl of the Alps, Saas-Fee Revisited


It's where I first learnt to ski, where I first appreciated the beauty of glaciers, where I first bought a man a drink (aged 9, encouraged by my father), where I first drank Fendant, the local name for white Chasselas wine, to excess (many years later, I promise), where I first lived (briefly) on my own, where I first truly appreciated that parents really could get things wrong and where I first did quite a few things that shouldn't perhaps be mentioned here .... Saas Fee in Wallis or Valais in Switzerland at 1800 metres altitude, known in the brochures as 'The Pearl of the Alps'.

It's also where for the first and last time I climbed most of the way up a mountain on skis, was told off for walking down the street with a man's arm around me and where for two days I was scared of being thrown onto the streets. Saas Fee is where I experienced quite shocking racism when I took my black boyfriend there back in 1981, but where I still return to share the traditional village, its dramatic glaciers, and my memories, with the important men in my life.

As a family, we were taken on ski holidays rather than summer holidays abroad. My father adored the mountains as an alpine skier and a ski mountaineer and he 'discovered' Saas Fee in the early 1960s only a decade after the road up from the village below, Saas Grund, was built - before that it was a mule track. Saas Fee has remained, like nearby Zermatt, car free though it buzzes with electric vehicles - you leave your car in the now huge underground car park, or arrive, as we did back in the 1960s by Swiss Post Bus up from Visp or Brig, having reached there by train from Geneva. Aged 4 1/2 my first trip was actually my 3rd ski holiday and I'd already had skis strapped on, but on this trip I was declared old enough to go to ski school each morning. By the 2nd or 3rd holiday I'd achieved my Swiss Bronze ski medal, though as I got older I began to positively hate ski school.


With a sister and brother much older than me, I was effectively on my own at ski school, with no-one to speak English to except the instructors who knew just a few essential words. The routine was first ski warm-up exercises, then the effort of putting on skis with cable bindings (no step-ins back then), a ski hike over to a T bar lift (and yes, for those of you used to skiing in French or US resorts - Saas Fee and other Swiss resorts still persist in having dreadful T bar tow lifts), up to the top ... and then, we had to practice side-stepping up for half an hour. All this was murder for an asthmatic who only felt at ease downhill skiing. Once collected by my non-skiing mother, either we would queue for 1 - 2 hours for a cable car up the mountain to meet the rest of the family for lunch or worse, we might go for a walk UP the mountain (more breathing problems) to the so-called 'North Pole' or another exciting restaurant or picnic location.

After visits on and off, aged 18, it was arranged that I could spend half a season (from February - April) working there, first as a table-clearer at a self-service restaurant (my only memory is being bitten by the owner's dog) and later, once they needed me, as a so-called 'Hilfsskilehrerin' a Helper Ski teacher - meaning, untrained (apart from 3 days following an instructor with class), unqualified but still allowed to take a class of up to 20 beginner children usually aged 4 - 5. Even though I have no children, in retrospect it fills me with horror that I was given that responsibility. Most of them were usually crying (in fact another teacher told me I wasn't strict enough with the children and proceeded to threaten a four year old with all sorts of things if he didn't shut up). At the end of the season in heavy, slushy snow a leggy, but stiff older-than-usual English girl broke her leg in my class, presumably partly because I didn't choose to turn in a good place - her sister gave me comfort saying that the girl had broken her arm the previous year. Incidentally, it was whilst wearing my ski-teacher red jacket with the white stripe that I was told off by the boss of the ski school for walking down the main street with a man's arm around me - the horror!

I spoke reasonable German though the little Swiss children in my ski classes didn't understand it, a grandma sweetly explained. So, it was presumed by my parents that in the interest of language improvement I would socialize with the local young Swiss whilst there .... Well, I tried (once I think at the local dance place), but even those in their early 20s seemed like innocent teenagers to a worldly-wise English 18 year old in 1977. Boring was an understatement. But, I quickly discovered a whole other world, one that my parents never knew existed, the English chalet holiday scene.


At the time, a couple of UK ski chalet companies rented properties in Saas Fee and together with a few English ski-bums working on the lifts and other seasonal jobs it all added up to an English-speaking community of about 20 or 30, mainly older than me, but providing me with all the friendship and social life I could possibly have coped with. So by day, I was yelling to the line of children behind me "Schnell, vite, quick" and by night I was boogying the night away with plenty of Fendant (having never ever developed a taste for beer). I also learnt how to make a couple of (very) basic Cordon Bleu dishes from the chalet girl cooks and joined them in checking out the 'punters' who arrived as their guests each week, especially when they happened to be groups of males.

When my original employer in the restaurant who had accommodated me with a Yugoslav couple who also worked for him told me I would have to move out now that I was working for the ski school, he gave me 4 days notice with no suggestions of where to go. In my innocence I went to ask for help from the owners of the hotel my family had stayed in for several years - they were, after all, members of one of the eight families who were almost the only permanent residents of Saas Fee at that time. They had promised my Dad to keep an eye out for me, but once he wasn't there and they realized I had no funding of my own, I was given the cold shoulder. Rescued in tears by one of the kind (and good-looking) male English chalet guests, the English community soon baled me out and found me a room somewhere.

Relating so many traumatic and difficult memories on my recent trip to Saas Fee with Brett and with my brother and his wife - my first visit for about 18 years and Brett's first visit - made my sister-in-law ask me why on earth it was that I appeared to love Saas Fee and wanted to come back. I guess it must be on the one hand that so many important things happened to me there with so many learning experiences, and on the other hand the village and its beautiful glaciers simply draw me back.

The village of Saas Fee sits in a bowl surrounded by mountains, many including the highest mountain exclusively in Switzerland, the Dom, are above 4,000 metres. The main Fee glacier used to (a few generations back) almost reach the village, but has been receding for decades, most recently at an alarming rate of 9 metres per year. Last year, a huge chunk of ice broke off, equating to 200,000 cubic metres, fortunately not causing any damage to humans or property. The traditional small wooden houses of the region sit on mushroom-shaped stone 'stilts' to keep them off the ground. In larger farm-houses, still today you can find animals over-wintering in the ground floor - follow the smells as you walk around the village and you can soon find some new born lambs. With no cars allowed, it's a huge pleasure to wander around Saas Fee on foot at any time of day (though rather a shock to my system between about 4 and 8pm was the arrival of outdoor après-ski bars with loud music near the bottom of the pistes). Happily this is not a fur-coat resort (you'll see a few) and even today it remains a much more low-key ski village than, say, Zermatt or even Wengen.


The skiing is in three areas, two of which are linked to some extent - the only link when I was a child being by the somewhat mythical Feechatz (Fee cat from local dialect) - and they've named the replacement T-bar lift after it. The Feechatz was a type of piste machine with space for passengers and a rope trailing behind with T bars on it, to pull people up a long gentle linking slope between the Längfluh area and the Felskinn area. This is an area you indulge in long runs by the glaciers, sit in the Längfluh resataurant terrace right by the glacier and ski on wonderful glacier snow, being extremely cautious if you dare venture off piste (can hardly be advised!). And, the great addition since my day is of the world's highest (they say) funicular underground railway, the Metro Alpin, which whizzes up from Felskinn at an already respectable 3,000 metres up to 3,500m just below the Allalin mountain.

One of the great things about the skiing for me in Saas Fee, compared to Chinaillon, my home in the Alps, is the possibility of really long runs, the longest being from the T Bar which arrives just above the Metro Alpin at around 3,600m down to the village - a descent of 1800m vertical. Even from the other rather isolated ski area, Plattjen, you can enjoy a good fast run from top to bottom giving a respectable 770m descent. But, it's true that there is not huge variety and, interestingly, few really steep runs - the black runs were really quite tame, though there are a few marked itinerary routes which could be interesting. The altitude (and perhaps Swiss attitude) encourages everyone to ski slower too than in France, which I do like and of course the views are spectacular. The serious skiers go touring here, treking up on 'skins' as my father used to do. Back in the '60s and '70s he used our Easter family ski holiday as training for touring up on the 4,000m peaks in June - whilst my mother and I would queue for the cable car, he would go up on his touring skis.

They are very keen on 'highest this' and highest that' in Switzerland as witness the Heida wine from Visperterminen's wine cooperative we drank one lunchtime, shown in the picture on the left. Marketed as from the highest vineyard in Europe not only by the cooperative but by the Swiss wine promotion board too, this is simply not true. These are not the highest vineyards in Europe despite going up to around 1200 metres. Those in Morgex in Italy's Aosta Valley go up to over 1250m, and higher than this are the vineyards in the Sierra Nevada foothills north of Granada in Spain's Andalucia, where the winery Barranco Oscuro at 1248m has vineyards going up as high as 1368m. Down the valley from Saas Fee, Visperterminen is the location for steep vineyards that are in a side valley off the Rhône Valley near its source and the vineyards here grow a range of grapes, but Heida is its real speciality. Heida is the local name for Jura's Savagnin grape, part of the Traminer family and actually this wine is more reminiscent of Traminer than Savagnin - off dry, floral, spicy and full-bodied, the 14% making it a little heavy for a ski lunch but we couldn't resist a 50cl bottle with our Walliserteller (cold local meats and cheeses) in the sunshine.

We spent our few days in Saas Fee skiing of course, exploring old haunts and meeting the occasional old friend - I found the ski teacher who had ticked me off for being too soft on the crying kids, running a fashion shop - she'd given up teaching a few years ago ... she always was the fashion conscious raver (relatively speaking for a Swiss). The village has become more open, that's for sure (more than just the eight families now and racism not an issue, I presume) but it still retains its innate charm.

On our final night we ate in the well-known Schäferstube restaurant which my brother remembered being built, piece by piece by its owner, the village Schäfer (shepherd) himself. He was a larger-than-life, good looking man, a local character who was renowned for his opinions, voiced often after a large amount of drink, and he sadly died young. His cosy restaurant above the village centre has always continued, until very recently run by his widow. The current owners have given it a new lease of life and we enjoyed a really excellent Fondue Chinoise with beef, chicken and pork cooked in stock, served not only with the usual sauces, but with an original, varied selection of fresh fruit. Drunk with a Valais Syrah from Jacques Germanier, it was a convivial evening of good wine, food and reminiscences of the Pearl of the Alps.

Sunday, 28 February 2010

Personal Experiences with Facebook, LinkedIn and Twitter


I'll stand up and say it right away - I'm a fan of Social Media .... how sad is that? Sadder still perhaps is my personal conviction that I should try to convince friends, colleagues or those few people reading this blog who might not be as enamoured with Social Media as I am - or even downright sceptics - that for anyone in business for themselves or simply freelance, Social Media should be part of your business day.

If you are working in wine or travel in any way whatsoever, or if you are simply a keen consumer of wine or enjoy travel, then these sites offer a wonderful way to network, to gather new ideas and to discover new wines or places around the world. On the purely business front, my chosen social media websites - Twitter, Facebook and LinkedIn - all provide huge opportunities to make new contacts in the industry, at home or around the world. By their very nature, travel and wine demand to be chatted about and shared, but I think this can be applied to almost any industry given some imagination.

There are thousands of articles, specific websites (try HubSpot), blogs and even books devoted to how to use and make the most of Social Media, so the only thing I want to offer and share are some random, personal, positive and/or interesting recent experiences.

Facebook is the largest social networking site and the one that I liked least the beginning - it seemed so childish. However, after watching how a few key friends and colleagues use it, (and watching others is how you learn, remember?) I've got used to it. I even enjoy it most of the time and now have not only a personal page, but a business page for Wine Travel Guides.

Recently in our wine world, there has been an interesting Facebook success - that of the 'Save the Wine Column' Group. Started by a young British wine writer Rebecca Gibb in response to the cutting of the Observer's wine critic Tim Atkin's column from a full length piece into a simple two wine recommendation slot, Save the Wine Column rose quickly to over 1,000 members in just a couple of weeks. When those of us who had promoted the group learned that Tim had been offered a new wine column in the Times prompted in part by the editor seeing the support he had from the Facebook Group, it felt in a way like a real Facebook coup. After a little personal promotion of this group, I realized I wasn't blowing my own trumpet enough - and there's no question, you have to do this very non-British thing to be successsful with social media. I contacted about 200+ 'friends' on my personal Facebook page, who had not already become a 'fan' of my Wine Travel Guides page and sent one of those somewhat annoying 'Please join this page' messages. To my surprise in a few days I had increased my fans by 140 people (about a third of them friends of friends ... and that's what viral networking is about, these are strangers who had probably never before heard of me or the Wine Travel Guides website).

Incidentally, if I were recommending one sole thing for small family wineries to improve their presence on the internet, I would suggest getting one of the younger members of the family to create a FaceBook page for the winery (not a Group, rather a 'Page' for business, which can then be found on Google). Then attract plenty of fans and regularly post short updates plus plenty of pictures and even video. A couple of hours a week at most is all that is needed - it's easier than keeping a blog or website up-to-date and you can 'promote' the winery worldwide. Ideally the winery should also have a simple up-to-date website of course.



Twitter is my personal favourite medium despite recent frustrations with so many people being hacked or phished. Tip: never, ever click on a link in a Direct Message unless you are absolutely sure why the link is being sent to you in this way. (By the way, I hate, with a vengeance, computer hackers of all sorts. My webmaster wastes hours putting in preventative code to stop their attacks after several sites he manages were victims. There is not enough done to stop these hooligans - they waste everyone's time and resources in the same way as hooligans throwing bricks through shop windows do - can't authorities find a better way to deal with them???).

Back to Twitter - I have made huge numbers of useful contacts, a tiny number of whom I've met in real life now and a slightly larger number of whom I have regular contact with either via Twitter, Facebook, email or even phone. We exchange ideas, share links, talk about and promote each others' businesses. My biggest success is the recent partnership between Wine Travel Guides and NileGuide, the travel planning website who has licensed some of the content from my site. My first contact with NileGuide was a direct message from their content manager who had been following me on Twitter - she tweeted: "We like your content and would like to have a conversation." As I'd received a few similar messages from other travel sites, I proceeded cautiously, suggesting she sent me an initial email (I gave her the address privately via direct message) and then checking out who they were. Without Twitter I have no idea how long it would be before I would have been approached for this sort of licensing relationship.

LinkedIn has been useful in other ways as well as making contacts. I have used it often to check out somebody's credentials before pursuing a business conversation and I've used it occasionally to seek help for business or website problems - there is a vast resource out there. Like Twitter and Facebook if used correctly it is an excellent way of building up your own credibility and a free form of public relations activities, free apart from time, of course.

It's true, I spend much too much of my time on Twitter, Facebook and LinkedIn. However, except when I have a well-paid deadline (that's telling isn't it?), I just happen to be extremely bad at managing my time in any case. There are various resources out there which help you manage when to post your tweets, for example and there are plenty of other ways of automating updates without compromising the important personal approach to Social Media ... there's always much to learn.

In general, I enjoy Social Media hugely and spend time on it just as in the old days I used to go regularly to networking meetings to make local business contacts. Today, I want to be globally involved and this is what seems to work for me, however these networks have also been proven to work locally. As far as writing goes, if you have a blog (and I have both this and the Wine Travel Guides blog) then you might find it an effort having to think up yet another blog post to write .... By giving regular short, daily (if possible) tweets on Twitter or posting something short on your Facebook business page every couple of days at least you are keeping your public face 'out there' in this very fast moving cyber-world ... there's some discussion that blogs might even disappear in favour of just the social media sites - we'll see. In the meantime ...

See my Profile on LinkedIn
Follow me on Twitter
Become a Fan of Wine Travel Guides on Facebook
Read the Wine Travel Guides Blog
And .... use code D2BLG10 for 30% off Gold Membership on Wine Travel Guides
(Thanks to HubSpot and LookLinkLove for the cartoons)

And, a final thought - through these new media sources, some of us are learning this weekend, far quicker, in more detail and more personally than in other ways, about the devastation in the southern wine regions of Chile following the earthquake early on Saturday morning. It seems that in the wine regions there is massive damage to wineries and buildings, but as yet, thankfully no loss of life reported directly in the world of wine. Chile is a wine country I've visited several times and I dearly love - my thoughts are with the people there - they are strong, having been through many traumas and they will bounce back. Support Chilean wines and support them!

Saturday, 4 September 2010

My Blog has moved to WineTravelMedia

Hello if you've just discovered this blog or feed it into your news readers - thank you for finding it! I'd be so happy if you would check out and bookmark my new site WineTravelMedia.com.


I've created a new personal blog and website over on Wordpress.com and all new posts will be there from now on as well as several pages where you can read about the various wine and travel projects I undertake. The site is named Wink's Wine and Travel World and is at winetravelmedia.com.You will also find my old posts from here, duplicated over there (but ... for those worried about my Google ratings, I've tried to put in a 'nofollow' instruction here, so that Google don't penalize me for duplicate content). It is, however, pretty much impossible to create a proper redirect from Blogger, hence you are here now.

Wine Travel Guides and the associated Wine Travel Guides blog continue as before.

Thanks for following this - I hope to do much better things with the new site.

Saturday, 31 July 2010

Could microblogging for wine be as important as microclimate?

Twenty years ago, long before terroir was considered anything more than a typically mad French idea, microclimate was the thinking wine lover’s buzz word. Back then, terroir was perceived, even by serious wine professionals, as invoking an image of a French vigneron grabbing a handful of earth and telling you: “Zees is what matters in ze wine, not ze grape variety”. Terroir certainly wasn’t a concept that anyone used in marketing a wine. Microclimate at least was explainable.

In the late 1980s and early 1990s as a Master of Wine student (I did pass the theory part, if not the tasting), and when I first started teaching wine appreciation classes, microclimate was something to be examined from all sides and presented thoughtfully. When it later transpired that we were actually wrong all along to use the word microclimate for a small wine area within a region, and that the accurate term should be mesoclimate (dig out your Jancis Robinson Oxford Companion at this point to check on the differences), it was really quite distressing; mesoclimate, even if it is the correct term, has never caught on beyond the realms of wine academia.

However, when microclimate was a buzz word just happened to coincide with when back labels started to appear, initially on New World wines, but soon after on most wines sold in supermarkets. The term was ideal for the novice wine lover in that they could guess its meaning (unlike terroir, which still has many confused). To the consumer a back label reading: “Thanks to the microclimate of warm days with cooling breezes coming in from the sea, this delicious white wine tastes crisp and fruity” was actually believable.

That is what the novice wine consumer needs: a story about a wine, but a believable one. Much has already been written on the importance of social media for the wine industry in the USA if apparently still questionable in the UK wine trade. However marketers and commentators alike should be well aware that it is of course ‘how one tells a story’ that is at least as important as the content of that story.

Blog posts vary in length and each blog has its own style. Some bloggers are wordy (me for instance, both here and on Wine Travel Guides blog) writing posts not dissimilar to magazine articles. This is dangerous as it will only attract a limited audience of real wine nerds, or perhaps I should say, aficionados. Other bloggers give a quick blast of information in each post, whether it is to focus on one particular wine tasted or perhaps just a hint of a story, more often than not one that has broken as a news story in countless other places. The very best wine bloggers manage to combine the two styles on their blogs.

So, let’s think of the long blog post as climate, worth expounding on at great length and detail, and to continue the analogy, let’s consider the quick blast – one wine focus or story expounded elsewhere - as mesoclimate, the immediate influences around a particular subject, equivalent of climate within a relatively small, defined area – succinct, but not the whole picture.

Inevitably, that leads me, if you’re still ‘buying’ this analogy, to equating microclimate with microblogging - something very particular, the unusually unique climate of a tiny area, equivalent to a few very well chosen words of true widsom, if you're very lucky. Microblogging, aka Twitter or Facebook for most users, for me verges on an addiction. It suits my work day to post a tweet or a Facebook update daily or several times a day, whereas writing a blog post daily simply doesn’t work for me. Microblogging has brought me fans and followers for Wine Travel Guides and some good business contacts as well as new friends, so presumably I must occasionally say something interesting. But how is microblogging good for wine in general?

More wine than ever is purchased on the internet and more travellers go to places recommended on the internet. Many decisions for purchases and for choice of travel destinations come from word-of-mouth or, increasingly, word-of-mouse recommendations. Just as writing about microclimate on a back label 20 years ago helped paint a picture of a wine to consumers, so today microblogging can bring the customer or potential customer much closer to a wine. If you can’t get your head around Twitter (and I know some can’t), then try Facebook, especially Facebook ‘Business’ pages (also free). Instead of having to dream up a long blog post regularly, you can simply disseminate short blasts with perhaps a link to a picture, or series of pictures, a video, an article you liked or simply an update on wine life.

Whether it’s Twitter or Facebook, with microblogging, you can share a thought quickly and succinctly. It could be a glimpse into the wine business (e.g. “xyz wine bar has taken on our new release Sauvignon Blanc”, or “the Chardonnay vines have reached veraison, picking will start mid-September”), a brief tasting note, or an attempt to involve and engage your followers. The process can soon become Public Relations and Customer Relations all rolled into one, and once you’re confident, you can add Market Research to that list, and eventually perhaps actual Sales. You’d be amazed, there are plenty of interested people out there, all potential customers or friends of those who might be. They are today's equivalents of those wine drinkers you used to see peering at the wine shelves turning the bottles around to read about microclimate on the back label before they made a purchase.

Coming soon, a new blog from me, which will incorporate this one and my personal site, where I will expound more on social media for the wine business (I’m available for consultancy too), interspersed with posts on Jura, Savoie, other thoughts on wines or occasionally mountain activities. In the meantime, check out the latest, long post I wrote about Wine Travel in South Africa and a guest post I particularly enjoyed writing for David McDuff about food and wine along the Tour de France stage that came past my chalet in the Alps.

Tuesday, 15 June 2010

A Valuable Offer for Bloggers: We help You Experience the Tour de France

UPDATE: 24th June 2010: Thanks to all for participating and to those who spread the word about this offer! We have selected New Zealand world travllers, Craig and Linda Martin of Indie Travel Podcast to stay at Chalet Balaena and experience the Tour de France! Congratulations to them and looking forward to it!

Here’s a chance for bloggers with a theme of Travel, France, the Mountains or Cycling: Watch the Tour de France next month as it rides over the Col de la Colombière on the major mountain stage, and your trip will be subsidized by us.

You can stay for free in the comfortable self-catering apartment in my beautiful Alpine chalet for up to 4 nights alone or with up to three family or friends. I can also provide transport if needed from/to Geneva or Annecy. On your first night we’ll offer you a welcome tasting of local Savoie wines and beers, and discuss with you how to make the most of your stay, including sharing the best viewpoints to watch the Tour come past.

The Details!
The Tour rides over the Col de la Colombière on Stage 9, Tuesday 13th July 2010. The dramatic pass is above Le Chinaillon, part of the village of Le Grand Bornand in Haute Savoie, France, just an hour from Geneva in Switzerland and 40 minutes from the delightful town of Annecy. The village is a ski resort in winter and the rest of the year becomes a much more relaxing place, devoted to looking after the cows that make Reblochon cheese, and providing a range of activities for tourists.


I’ve been lucky enough to have owned Chalet Balaena in the old hamlet of Chinaillon for 12 years and I live there part-time. The chalet is set off the main road (the Tour de France route) with one of the best views in the area. The 2-bedroom apartment on the lower floor with direct access to the garden, is equipped for rental, and this summer is available for the first time in three years – for the past two years I’ve had long-term tenants.

The apartment has been freshened up with a lick of paint, but we don’t yet have a booking for the week the Tour de France rides past. If you’ve never seen this extraordinary spectator event, I can assure you, even a resolutely non-sports lover like me feels it’s an event that any Francophile, lover of spectator sports, or anything to do with endurance or mountains, should see at least once in their life.

So now, it's over to you. If you are a blogger specializing in travel, France, the mountains or cycling this offer is yours for the taking.

What’s the deal?
Simply agree to write a post after your stay, mentioning the apartment along with the village/region (and, if you want, the experience of the Tour de France) on your blog and if possible elsewhere too. Better still I hope you also have such a fantastic experience that you tell all your friends, both in real life and in your virtual network. Here are the details:
  • To be eligible you must own and/or write a blog focussed on Travel, France, the mountains, the Alps or cycling, written in English or in French. The blog should have been active for at least 12 months with at least 2 posts a month. Ideally, it should have a minimum Google PR3. I need your commitment that you will publish at least one complete post on your own blog (or the one you regularly write for) about your visit here within 4 weeks of leaving.
  • Your stay: We offer you and your party of up to 4 people in all (family, kids, friends or colleagues) a stay in the apartment from Sunday 11th July – Thursday 15th July (4 nights), or if you prefer, just 2 or 3 nights to include the night of Monday 12th July. The apartment is fully equipped for self-catering and bed linen/towels will be provided.
  • Transport: To get the most out of your stay, a car is ideal, but if you would prefer to visit without a car, that’s fine too. If you get to Geneva airport or train station, or Annecy train station (at your expense), we will collect you and take you back at no charge. Within the village of Le Grand Bornand there are free buses circulating during the day, and the apartment is walking distance to the shops and restaurants of Le Chinaillon, as well as to some great Tour de France view points.
  • To apply, simply email me with the reasons why you think you deserve to be the one to take up this offer – include what appeals about the visit and give me all your links to your blogs or other sites (including social media sites) where you can post. Quantity of posts is not as important as quality of both the writing and the visibility of the posts. Let me know about anything else that might entice me to choose you e.g. about your network and about what you might post (photos, videos etc) that I could re-post on the Chalet Balaena Facebook page.
  • The deadline is Wednesday 23rd June at 12 mid-day UK time and the successful applicant (my personal choice) will be announced on the following day. He/she then needs to provide proof of booked transport (flight/train etc) arrangements by Monday 28th June, otherwise the offer will go to someone else.
Take a look at the dedicated bloggers page on the Chalet Balaena website for more details about the small print/conditions and look around the site for more about the apartment and local area.

Quick! Send your application/proposal to me at wink[at]winklorch[dot]com and either mention in the comments here that you’ve applied or if you prefer tweet me to ensure I don’t miss your email.

Good Luck and please spread the word!


If you are a blogger in the above categories and can’t take up this offer, or you are one of the unlucky ones who doesn’t succeed in your application, please do contact me for a favourable rate if you are interested in staying at the apartment this summer.

Monday, 31 May 2010

Chile, Families of Wine and Social Media Access

The London International Wine Fair (LIWF) celebrated its 30th anniversary this May and it was probably my 27th visit to the fair. Particularly in the past decade as I’ve split my time between France and the UK, it’s become a really important catch-up and networking event for me.

The biggest positive change to the fair itself over the years is in my view the move to the ExCel Exhibition Centre in Docklands (not far from the London 2012 Olympic stadium and village). Not only does getting to ExCel happen to be convenient for me, but also I like the venue because it’s both spacious and properly air conditioned, making it possible to taste in decent conditions. The addition of separate seminar rooms, with each year more seminars and events available has been a real plus too.

To make the most of three days is always a challenge and however organised I try to be, I do end up feeling I’ve only crossed off my list a fraction of the wines I wanted to taste and people I wanted to see. This year, three things occupied my thoughts most during and after the fair and here they are:

Chile – After the Earthquake


I’ve had a long love affair with Chile’s wine, its wine regions and its people. I was probably far from alone in the way the February earthquake left me feeling helpless in that personal way, which is so much more affecting than with tragedies that hit strangers or places you’ve never visited. Many Chilean wine producers came over to London as always for the fair, less than three months after these traumatic events having had, somehow, to bring in the 2010 harvest.

One was consultant winemaker Irene Paiva who I met first in 1999 when she was winemaker for Caliterra and later when she had moved to manage winemaking for the vast Viña San Pedro winery. She was at the fair partly to co-present a useful seminar on how the grape variety Carmenère has evolved over the nearly 20 years since it was first identified in Chile (the tasting after showed some real stars). Irene also has her own winery I-Latina part of MOVI (a group of independent Chilean wineries) and lives with her family near Curico, one of the wine towns badly hit by the earthquake. Her family and home was left intact, but she told me how there was nothing left of the old town of Curico and her description of the horror of the moment the earthquake hit in the middle of the night, made my blood run cold. It's hard to write about, but suffice it to say that when she and her husband tried to actually walk out of their house with their children, it was simply impossible as the building was moving too much.

Chile had a superb presence at LIWF. Unlike several large generic country stands, Wines of Chile UK made sure there was a central information point, with on-stand seminars and clear directions, with someone helpful on hand to point you to the Chilean wines or winemakers you needed to see. As ever René Merino, president of Wines of Chile and owner of Viña Casa Tamaya, was upbeat but realistic about the current challenges Chile’s wine regions face.

The winery I first knew well in Chile, Viña San Pedro, a huge exporter and now part of the VSPT group, decided not to have their own stand at the fair, though their export manager was present on their importer’s stand. The money they saved from not going to the fair is being directed to help in the re-building of their workers’ houses. Many more funds are still needed to help those who lost their houses and their livelihoods through the earthquake and Wines of Chile are working through the Levantando fund to channel donations. Please click on the link above to give what you can - remember, they are still today suffering from after-shocks. Chilean-based photographer Matt Wilson toured the wine regions and earthquake-hit areas and has collaborated with Wines of Chile on a photographic exhibition (see his poster above) to help raise funds – some of his moving photos were displayed at the fair as part of a touring exhibition ‘Shaken but not Broken’ and it’s well worth reading his diary too.

Australia’s First Families of Wine and other Winery Groupings

I love the growing trend of several wineries grouping together in a semi-official way, aside from official generic country or regional bodies. France has increasing numbers of unofficial groups who band together for trade, press or even consumer tastings including the perfectly-named ‘Contains Sulfites mais pas trop’ whose tasting I attended during the Grands Jours de Bourgogne week back in March. Charles Sydney, a well known broker for Loire wines, alerted writers to a group of four young Loire wine producers who bravely banded together specifically to exhibit at LIWF – named Hors La Loire – I hope they did well, because the enthusiasm was a good start.

With a lot more clout and a lot more means than the above groups, Australia’s First Families of Wine held a tutored tasting of 12 excellent wines (one for each of the 12 families in this new group) in the wine fair’s press office. After a short introduction about the group, their ideals and their reason for existence (in short, to combat the image of Australia as an industrial wine producer, by focussing on terroir or regional specific wines produced by wineries with a long family history of wine production, mostly from vines of great age!), each winery presented its chosen wine, and in almost all cases it was one of the family presenting the wines. I was impressed with not just the wines, but the dynamism of the group, its aims and the way they want to work together for the greater good of ‘real’ Australian wines.

The Access Zone – Social Media for Wine


Right now none of the above groups have much, if any, social media presence. I wouldn’t be surprised to see something soon from Australia’s First Families, however, with a much lower budget I wonder how long, if ever, till we see those small French vigneron groupings work on social media to gain recognition, friends and customers. Personally, I think it would be a very cost effective form of ongoing promotion for them.

A year ago, when I discussed with friends and colleagues at LIWF about how I was using Twitter and Facebook to promote Wine Travel Guides, I was met with incredulity by most Europeans in particular and some derision even by Americans. This year was quite different. When I mentioned that I had been a regular user of Twitter and Facebook for nearly two years and believed that they were really important for the wine trade as a low cost 21st Century public relations tool, people were actually interested enough to discuss it.

Ryan and Gabriella Opaz of Catavino and Robert McIntosh of Wine Conversation, who also run the European Wine Bloggers Conference, had a stand named the #AccessZone to promote social media and provide a focal point for bloggers and anyone interested in discussing how this new media can be used by the wine trade. The presence of the stand and the tweeters’ and bloggers’ use of the #AccessZone and #LIWF hash tags aggregating lots of comments, created a gentle buzz throughout the show. On the stand there was a series of informal social media seminars, most of which were professionally filmed as well as live blogged – find out more on Catavino’s live #LIWF page.

I used the fair to launch – in an ultra low-key way – my own consultancy services on social media for the wine trade – aimed at either those who are just beginning and need a helping hand, or for others who need an experienced wine voice to actually handle some of this work for them. On the Access Zone, I presented a short talk, giving an introduction to Facebook Pages and their relevance for wineries, producer groups or even writers and other freelance wine professionals.

I shall be launching a new blog shortly to promote these services and will add in a note here when it’s live. In the meantime, contact me if you know anyone who could be interested. LIWF often feels for me like a new beginning: three years ago I launched Wine Travel Guides, which continues of course, and now this new business venture will simply run alongside.

Friday, 30 April 2010

Adventures with Cows and the SEO Struggle

I promised that on this, my personal blog, I would relate some of my experiences with the Wine Travel Guides website. It’s been lots of work and the latest developments were announced in the press release earlier this week announcing our launch of tailor-made wine tour itineraries. This is an attempt at utilizing the in-depth information we already have in a slightly different way, by providing a service for time-poor wine-loving independent travellers. Lots of good comments already, let’s hope plenty of people sign up for it!

But what has this got to do with cows or SEO? I hear you cry …. Well quite a lot to do with the latter, I promise you – if you work in PR or on-line you should have realized by now that on-line Press Releases (especially those you pay for with a reputable company – I use PR Web) are really great for SEO. Now, you do know what SEO stands for, don’t you? OK, Search Engine Optimization … please bear with me, I will get to cows eventually, I promise!

My principal aim, fairly obviously, has been to attract so-called ‘quality visitors’ to my website. I’ve succeeded on the quality front (visitors stay a long time and look at lots of pages), but am struggling with getting significant numbers. When people talk about great content being what matters, well for me that’s a no-brainer, for I started out with over 40 wine travel guides written brilliantly by a team of specialists (and now have 50). However, I was never dumb enough to think that people would flock to the site without any promotion, yet how to promote a website isn’t always obvious. I was a fairly early adopter of the internet and, of course, an eager user of what I now think of as the god Google, so being attractive to search engines has always been a consideration.


But, I am a one-person business (plus paid contributors, a paid website designer and some voluntary help – thank you, friends). With a limited budget I started planning my website way back in 2005 (it eventually went live in 2007). I can’t tell you when I first discovered the term SEO, but it might well not have been until 2008 and then I had to learn about it super-urgently. I started going to internet shows, seminars and reading, reading, reading on and off the web. And realized quickly that content was one thing, but SEO was quite another (most painful for a writer/editor is that you have to learn to write in headlines and use lots of repetition).

So what about cows and SEO?! Well, the Wine Travel Guides blog which has been live now for nearly 18 months on WordPress.com, rather than here on Blogger.com, is much easier to upload pretty pictures, and it seems there are all sorts of clever technical ways that make the pictures search-engine friendly. Happily, to an extent, blogs do the SEO for you automatically – you just upload pictures and caption them if you can (hard here on Blogger, easier on WordPress). So …. here it comes (I do hope you’re still reading) …. On a post about the Jura region and its food specialities including Comté cheese I used one of my pictures – and yes, I've used it again above – to illustrate the Montbéliard breed of cow used for Comté cheese.

It so happens that WordPress.com, albeit a free platform for blogs as is Blogger.com (owned by Google), gives extremely well laid-out simple statistics (you can’t use Google analytics), which I avidly look at to see how many readers I have, where they come from and where they go to (Yes, you did know you were being watched, didn’t you?!). The stats list the search engine terms visitors use to find the blog. Well, I began to notice that frequently the word ‘cow’ came near the top of the daily list – on closer examination, so did ‘Montbéliard’ or ‘Montbéliard cow’ or even ‘cow picture’. As time went on (the original post with the picture was in March 2009), I realised that these terms brought me more traffic than any other terms, just take a look (sorry, not giving you the figures, but I promise you, this is the very top of the list).


It will be interesting to see whether this post garners equal interest. My friend Alfonso who writes the engaging On the Wine Trail in Italy blog posted a picture of Texan cows this week and I’m hoping that he also gets the SEO cow effect, but intriguingly he knows of a similar theory about traffic cones and SEO (please, don’t even ask me … just search on his blog)!

My web man and others tell me not to get upset by Google, so this post is by way of therapy. The sad thing is that the cow picture may not bring me ‘quality visitors’ to the blog, whereas on the main Wine Travel Guides website I definitely do get super-high-quality visitors, but they don’t come from Google search terms. In fact, Google appears to dislike my website that has garnered praise from several different directions recently, including being awarded Daily Mail website of the week, being well reviewed in German on an excellent culinary blog and garnering great quotes from users. In the meantime, the site (not the blog) has steadily dropped out of Google’s index despite untold amounts of time (and some money) spent on doing everything the SEO gurus tell me to do. It seems that some young whippersnapper at Google HQ has changed the ground rules and all my hard work is for nothing – I am reliant on my Social Media work and other backlinks to bring me new quality visitors... oh yes, and cows!

So, the moral of the story is that whatever the gurus say, SEO is often beyond your control. The main reason to have good content is to attract good visitors who keep coming back, and to get links back from other places, but you only obtain those by becoming known and recommended. So, if you liked it, please share this article on Twitter, Facebook ... (and pssstttt.... to lovers of cows).

Wednesday, 31 March 2010

The Pearl of the Alps, Saas-Fee Revisited


It's where I first learnt to ski, where I first appreciated the beauty of glaciers, where I first bought a man a drink (aged 9, encouraged by my father), where I first drank Fendant, the local name for white Chasselas wine, to excess (many years later, I promise), where I first lived (briefly) on my own, where I first truly appreciated that parents really could get things wrong and where I first did quite a few things that shouldn't perhaps be mentioned here .... Saas Fee in Wallis or Valais in Switzerland at 1800 metres altitude, known in the brochures as 'The Pearl of the Alps'.

It's also where for the first and last time I climbed most of the way up a mountain on skis, was told off for walking down the street with a man's arm around me and where for two days I was scared of being thrown onto the streets. Saas Fee is where I experienced quite shocking racism when I took my black boyfriend there back in 1981, but where I still return to share the traditional village, its dramatic glaciers, and my memories, with the important men in my life.

As a family, we were taken on ski holidays rather than summer holidays abroad. My father adored the mountains as an alpine skier and a ski mountaineer and he 'discovered' Saas Fee in the early 1960s only a decade after the road up from the village below, Saas Grund, was built - before that it was a mule track. Saas Fee has remained, like nearby Zermatt, car free though it buzzes with electric vehicles - you leave your car in the now huge underground car park, or arrive, as we did back in the 1960s by Swiss Post Bus up from Visp or Brig, having reached there by train from Geneva. Aged 4 1/2 my first trip was actually my 3rd ski holiday and I'd already had skis strapped on, but on this trip I was declared old enough to go to ski school each morning. By the 2nd or 3rd holiday I'd achieved my Swiss Bronze ski medal, though as I got older I began to positively hate ski school.


With a sister and brother much older than me, I was effectively on my own at ski school, with no-one to speak English to except the instructors who knew just a few essential words. The routine was first ski warm-up exercises, then the effort of putting on skis with cable bindings (no step-ins back then), a ski hike over to a T bar lift (and yes, for those of you used to skiing in French or US resorts - Saas Fee and other Swiss resorts still persist in having dreadful T bar tow lifts), up to the top ... and then, we had to practice side-stepping up for half an hour. All this was murder for an asthmatic who only felt at ease downhill skiing. Once collected by my non-skiing mother, either we would queue for 1 - 2 hours for a cable car up the mountain to meet the rest of the family for lunch or worse, we might go for a walk UP the mountain (more breathing problems) to the so-called 'North Pole' or another exciting restaurant or picnic location.

After visits on and off, aged 18, it was arranged that I could spend half a season (from February - April) working there, first as a table-clearer at a self-service restaurant (my only memory is being bitten by the owner's dog) and later, once they needed me, as a so-called 'Hilfsskilehrerin' a Helper Ski teacher - meaning, untrained (apart from 3 days following an instructor with class), unqualified but still allowed to take a class of up to 20 beginner children usually aged 4 - 5. Even though I have no children, in retrospect it fills me with horror that I was given that responsibility. Most of them were usually crying (in fact another teacher told me I wasn't strict enough with the children and proceeded to threaten a four year old with all sorts of things if he didn't shut up). At the end of the season in heavy, slushy snow a leggy, but stiff older-than-usual English girl broke her leg in my class, presumably partly because I didn't choose to turn in a good place - her sister gave me comfort saying that the girl had broken her arm the previous year. Incidentally, it was whilst wearing my ski-teacher red jacket with the white stripe that I was told off by the boss of the ski school for walking down the main street with a man's arm around me - the horror!

I spoke reasonable German though the little Swiss children in my ski classes didn't understand it, a grandma sweetly explained. So, it was presumed by my parents that in the interest of language improvement I would socialize with the local young Swiss whilst there .... Well, I tried (once I think at the local dance place), but even those in their early 20s seemed like innocent teenagers to a worldly-wise English 18 year old in 1977. Boring was an understatement. But, I quickly discovered a whole other world, one that my parents never knew existed, the English chalet holiday scene.


At the time, a couple of UK ski chalet companies rented properties in Saas Fee and together with a few English ski-bums working on the lifts and other seasonal jobs it all added up to an English-speaking community of about 20 or 30, mainly older than me, but providing me with all the friendship and social life I could possibly have coped with. So by day, I was yelling to the line of children behind me "Schnell, vite, quick" and by night I was boogying the night away with plenty of Fendant (having never ever developed a taste for beer). I also learnt how to make a couple of (very) basic Cordon Bleu dishes from the chalet girl cooks and joined them in checking out the 'punters' who arrived as their guests each week, especially when they happened to be groups of males.

When my original employer in the restaurant who had accommodated me with a Yugoslav couple who also worked for him told me I would have to move out now that I was working for the ski school, he gave me 4 days notice with no suggestions of where to go. In my innocence I went to ask for help from the owners of the hotel my family had stayed in for several years - they were, after all, members of one of the eight families who were almost the only permanent residents of Saas Fee at that time. They had promised my Dad to keep an eye out for me, but once he wasn't there and they realized I had no funding of my own, I was given the cold shoulder. Rescued in tears by one of the kind (and good-looking) male English chalet guests, the English community soon baled me out and found me a room somewhere.

Relating so many traumatic and difficult memories on my recent trip to Saas Fee with Brett and with my brother and his wife - my first visit for about 18 years and Brett's first visit - made my sister-in-law ask me why on earth it was that I appeared to love Saas Fee and wanted to come back. I guess it must be on the one hand that so many important things happened to me there with so many learning experiences, and on the other hand the village and its beautiful glaciers simply draw me back.

The village of Saas Fee sits in a bowl surrounded by mountains, many including the highest mountain exclusively in Switzerland, the Dom, are above 4,000 metres. The main Fee glacier used to (a few generations back) almost reach the village, but has been receding for decades, most recently at an alarming rate of 9 metres per year. Last year, a huge chunk of ice broke off, equating to 200,000 cubic metres, fortunately not causing any damage to humans or property. The traditional small wooden houses of the region sit on mushroom-shaped stone 'stilts' to keep them off the ground. In larger farm-houses, still today you can find animals over-wintering in the ground floor - follow the smells as you walk around the village and you can soon find some new born lambs. With no cars allowed, it's a huge pleasure to wander around Saas Fee on foot at any time of day (though rather a shock to my system between about 4 and 8pm was the arrival of outdoor après-ski bars with loud music near the bottom of the pistes). Happily this is not a fur-coat resort (you'll see a few) and even today it remains a much more low-key ski village than, say, Zermatt or even Wengen.


The skiing is in three areas, two of which are linked to some extent - the only link when I was a child being by the somewhat mythical Feechatz (Fee cat from local dialect) - and they've named the replacement T-bar lift after it. The Feechatz was a type of piste machine with space for passengers and a rope trailing behind with T bars on it, to pull people up a long gentle linking slope between the Längfluh area and the Felskinn area. This is an area you indulge in long runs by the glaciers, sit in the Längfluh resataurant terrace right by the glacier and ski on wonderful glacier snow, being extremely cautious if you dare venture off piste (can hardly be advised!). And, the great addition since my day is of the world's highest (they say) funicular underground railway, the Metro Alpin, which whizzes up from Felskinn at an already respectable 3,000 metres up to 3,500m just below the Allalin mountain.

One of the great things about the skiing for me in Saas Fee, compared to Chinaillon, my home in the Alps, is the possibility of really long runs, the longest being from the T Bar which arrives just above the Metro Alpin at around 3,600m down to the village - a descent of 1800m vertical. Even from the other rather isolated ski area, Plattjen, you can enjoy a good fast run from top to bottom giving a respectable 770m descent. But, it's true that there is not huge variety and, interestingly, few really steep runs - the black runs were really quite tame, though there are a few marked itinerary routes which could be interesting. The altitude (and perhaps Swiss attitude) encourages everyone to ski slower too than in France, which I do like and of course the views are spectacular. The serious skiers go touring here, treking up on 'skins' as my father used to do. Back in the '60s and '70s he used our Easter family ski holiday as training for touring up on the 4,000m peaks in June - whilst my mother and I would queue for the cable car, he would go up on his touring skis.

They are very keen on 'highest this' and highest that' in Switzerland as witness the Heida wine from Visperterminen's wine cooperative we drank one lunchtime, shown in the picture on the left. Marketed as from the highest vineyard in Europe not only by the cooperative but by the Swiss wine promotion board too, this is simply not true. These are not the highest vineyards in Europe despite going up to around 1200 metres. Those in Morgex in Italy's Aosta Valley go up to over 1250m, and higher than this are the vineyards in the Sierra Nevada foothills north of Granada in Spain's Andalucia, where the winery Barranco Oscuro at 1248m has vineyards going up as high as 1368m. Down the valley from Saas Fee, Visperterminen is the location for steep vineyards that are in a side valley off the Rhône Valley near its source and the vineyards here grow a range of grapes, but Heida is its real speciality. Heida is the local name for Jura's Savagnin grape, part of the Traminer family and actually this wine is more reminiscent of Traminer than Savagnin - off dry, floral, spicy and full-bodied, the 14% making it a little heavy for a ski lunch but we couldn't resist a 50cl bottle with our Walliserteller (cold local meats and cheeses) in the sunshine.

We spent our few days in Saas Fee skiing of course, exploring old haunts and meeting the occasional old friend - I found the ski teacher who had ticked me off for being too soft on the crying kids, running a fashion shop - she'd given up teaching a few years ago ... she always was the fashion conscious raver (relatively speaking for a Swiss). The village has become more open, that's for sure (more than just the eight families now and racism not an issue, I presume) but it still retains its innate charm.

On our final night we ate in the well-known Schäferstube restaurant which my brother remembered being built, piece by piece by its owner, the village Schäfer (shepherd) himself. He was a larger-than-life, good looking man, a local character who was renowned for his opinions, voiced often after a large amount of drink, and he sadly died young. His cosy restaurant above the village centre has always continued, until very recently run by his widow. The current owners have given it a new lease of life and we enjoyed a really excellent Fondue Chinoise with beef, chicken and pork cooked in stock, served not only with the usual sauces, but with an original, varied selection of fresh fruit. Drunk with a Valais Syrah from Jacques Germanier, it was a convivial evening of good wine, food and reminiscences of the Pearl of the Alps.

Sunday, 28 February 2010

Personal Experiences with Facebook, LinkedIn and Twitter


I'll stand up and say it right away - I'm a fan of Social Media .... how sad is that? Sadder still perhaps is my personal conviction that I should try to convince friends, colleagues or those few people reading this blog who might not be as enamoured with Social Media as I am - or even downright sceptics - that for anyone in business for themselves or simply freelance, Social Media should be part of your business day.

If you are working in wine or travel in any way whatsoever, or if you are simply a keen consumer of wine or enjoy travel, then these sites offer a wonderful way to network, to gather new ideas and to discover new wines or places around the world. On the purely business front, my chosen social media websites - Twitter, Facebook and LinkedIn - all provide huge opportunities to make new contacts in the industry, at home or around the world. By their very nature, travel and wine demand to be chatted about and shared, but I think this can be applied to almost any industry given some imagination.

There are thousands of articles, specific websites (try HubSpot), blogs and even books devoted to how to use and make the most of Social Media, so the only thing I want to offer and share are some random, personal, positive and/or interesting recent experiences.

Facebook is the largest social networking site and the one that I liked least the beginning - it seemed so childish. However, after watching how a few key friends and colleagues use it, (and watching others is how you learn, remember?) I've got used to it. I even enjoy it most of the time and now have not only a personal page, but a business page for Wine Travel Guides.

Recently in our wine world, there has been an interesting Facebook success - that of the 'Save the Wine Column' Group. Started by a young British wine writer Rebecca Gibb in response to the cutting of the Observer's wine critic Tim Atkin's column from a full length piece into a simple two wine recommendation slot, Save the Wine Column rose quickly to over 1,000 members in just a couple of weeks. When those of us who had promoted the group learned that Tim had been offered a new wine column in the Times prompted in part by the editor seeing the support he had from the Facebook Group, it felt in a way like a real Facebook coup. After a little personal promotion of this group, I realized I wasn't blowing my own trumpet enough - and there's no question, you have to do this very non-British thing to be successsful with social media. I contacted about 200+ 'friends' on my personal Facebook page, who had not already become a 'fan' of my Wine Travel Guides page and sent one of those somewhat annoying 'Please join this page' messages. To my surprise in a few days I had increased my fans by 140 people (about a third of them friends of friends ... and that's what viral networking is about, these are strangers who had probably never before heard of me or the Wine Travel Guides website).

Incidentally, if I were recommending one sole thing for small family wineries to improve their presence on the internet, I would suggest getting one of the younger members of the family to create a FaceBook page for the winery (not a Group, rather a 'Page' for business, which can then be found on Google). Then attract plenty of fans and regularly post short updates plus plenty of pictures and even video. A couple of hours a week at most is all that is needed - it's easier than keeping a blog or website up-to-date and you can 'promote' the winery worldwide. Ideally the winery should also have a simple up-to-date website of course.



Twitter is my personal favourite medium despite recent frustrations with so many people being hacked or phished. Tip: never, ever click on a link in a Direct Message unless you are absolutely sure why the link is being sent to you in this way. (By the way, I hate, with a vengeance, computer hackers of all sorts. My webmaster wastes hours putting in preventative code to stop their attacks after several sites he manages were victims. There is not enough done to stop these hooligans - they waste everyone's time and resources in the same way as hooligans throwing bricks through shop windows do - can't authorities find a better way to deal with them???).

Back to Twitter - I have made huge numbers of useful contacts, a tiny number of whom I've met in real life now and a slightly larger number of whom I have regular contact with either via Twitter, Facebook, email or even phone. We exchange ideas, share links, talk about and promote each others' businesses. My biggest success is the recent partnership between Wine Travel Guides and NileGuide, the travel planning website who has licensed some of the content from my site. My first contact with NileGuide was a direct message from their content manager who had been following me on Twitter - she tweeted: "We like your content and would like to have a conversation." As I'd received a few similar messages from other travel sites, I proceeded cautiously, suggesting she sent me an initial email (I gave her the address privately via direct message) and then checking out who they were. Without Twitter I have no idea how long it would be before I would have been approached for this sort of licensing relationship.

LinkedIn has been useful in other ways as well as making contacts. I have used it often to check out somebody's credentials before pursuing a business conversation and I've used it occasionally to seek help for business or website problems - there is a vast resource out there. Like Twitter and Facebook if used correctly it is an excellent way of building up your own credibility and a free form of public relations activities, free apart from time, of course.

It's true, I spend much too much of my time on Twitter, Facebook and LinkedIn. However, except when I have a well-paid deadline (that's telling isn't it?), I just happen to be extremely bad at managing my time in any case. There are various resources out there which help you manage when to post your tweets, for example and there are plenty of other ways of automating updates without compromising the important personal approach to Social Media ... there's always much to learn.

In general, I enjoy Social Media hugely and spend time on it just as in the old days I used to go regularly to networking meetings to make local business contacts. Today, I want to be globally involved and this is what seems to work for me, however these networks have also been proven to work locally. As far as writing goes, if you have a blog (and I have both this and the Wine Travel Guides blog) then you might find it an effort having to think up yet another blog post to write .... By giving regular short, daily (if possible) tweets on Twitter or posting something short on your Facebook business page every couple of days at least you are keeping your public face 'out there' in this very fast moving cyber-world ... there's some discussion that blogs might even disappear in favour of just the social media sites - we'll see. In the meantime ...

See my Profile on LinkedIn
Follow me on Twitter
Become a Fan of Wine Travel Guides on Facebook
Read the Wine Travel Guides Blog
And .... use code D2BLG10 for 30% off Gold Membership on Wine Travel Guides
(Thanks to HubSpot and LookLinkLove for the cartoons)

And, a final thought - through these new media sources, some of us are learning this weekend, far quicker, in more detail and more personally than in other ways, about the devastation in the southern wine regions of Chile following the earthquake early on Saturday morning. It seems that in the wine regions there is massive damage to wineries and buildings, but as yet, thankfully no loss of life reported directly in the world of wine. Chile is a wine country I've visited several times and I dearly love - my thoughts are with the people there - they are strong, having been through many traumas and they will bounce back. Support Chilean wines and support them!